We approached the campaign by first identifying the perfect brand ambassador for Ablo, someone who creates and shares content that complements the live translation and other features offered by the app. After researching and understanding more about Ablo and the objectives, Delka successfully made Dongin the brand ambassador for Ablo across YouTube in the United States. Dongin further collaborated with Farina Jo to create content on translating K-Pop songs live gaining high exposure.
Ablo also wanted to tap the Hebrew speaking market, thus we identified and connected with Inde Game, a well-known YouTuber creating content in Hebrew. This helped the brand reach and engage large audiences throughout Israel.