Bluestacks is an android emulator who were looking at collaborating with infuencers to market their product among the millions of gamers on YouTube who prefer playing mobile games on the PC. They approached Delka to connect with top gamers to directly promote their brand on YouTube.
Bluestacks had clear objectives of gaining exposure through direct marketing. They wanted to run a campaign with sponsored content from top-level influencers promoting their software and its features. The desired platform for Bluestacks was YouTube as it has a high number of gamers and streamers.