Fluent Forever’s target audience for this influencer marketing campaign was primarily people residing in New York and secondarily were the neighboring states. Based on the target location, Delka collaborated with Xiaoma on YouTube. Together with Xiaoma we conceptualized and had Fluent Forever sponsor a video of Trying the Spiciest Chinese Street Food in NYC.
To encourage action towards downloading and trying Fluent Forever, we created a special code and embedded that in a link in the video’s description which gave viewers an extended trial period. The code’s success reflected in the final numbers of positive actions that emerged right after the campaign.