Odoo
Delka Talents led Odoo's multi-creator YouTube campaign with a clear performance objective: acquiring new users efficiently through creator-led distribution. Across the supplied activations alone, the campaign delivered more than 7 million verified views, helping Odoo expand awareness across multiple verticals and convert that reach into meaningful user growth.
THE GOAL
ROI-driven new user acquisition through high-trust creator integrations.
THE STRATEGY
Odoo's strength is its versatility — it serves businesses across industries from accounting to e-commerce. We mirrored that by building a multi-creator campaign across 9 influencers spanning different content verticals, ensuring the product was introduced to a wide range of audience segments. Each integration was structured to show Odoo as a practical, all-in-one solution within the creator's own business context, making the product feel relevant and accessible. The campaign delivered over 7 million verified views, translating broad awareness into measurable new user acquisition.
