Saily
Delka Talents delivered Saily's YouTube creator campaign with performance and user growth as the main objective, using creator-led distribution to drive efficient reach, customer acquisition, and strong return on marketing spend.
THE GOAL
ROI-oriented new user growth.
THE STRATEGY
Travel content and eSIM adoption go hand in hand, so we focused on creators whose audiences were either active travelers or aspirational ones. By embedding Saily into travel-focused and lifestyle content — including dedicated integrations with Casually Explained — we were able to present the product as an obvious, low-friction solution to a problem every traveler has faced. The campaign generated over 24 million combined views, with each activation designed to push viewers directly toward sign-up and first use.
