Surfshark
Delka Talents positioned Surfshark creator campaigns around performance marketing outcomes, using high-trust integrations to drive new subscriptions, customer growth, and measurable ROI at scale.
THE GOAL
ROI-driven customer acquisition and subscription growth, using creator campaigns to generate efficient conversions, paid users, and scalable recurring revenue.
THE STRATEGY
VPN adoption is driven by trust, and trust is built by the right messengers. We worked with Erik Grankvist, an outdoor and lifestyle creator whose audience values authenticity and independence — a natural fit for Surfshark's positioning around privacy and freedom online. By integrating Surfshark into content that already felt personal and genuine, we were able to make the product relevant without it feeling forced. The focus was on driving subscriptions efficiently, using creator credibility to shorten the path from introduction to conversion.
