Hello Fresh

Hello Fresh, a German based meal-kit provider, approached Delka and our diverse roster of creators to help them target different audiences.

5 Content Creators 7 Videos113k + Likes 3.4M+ Reach


Hello Fresh is the largest meal-kit provider in the U.S. Based in Germany, it also operates in Australia, Canada, New Zealand and the Western Europe. Having a good base of audience already and an international footprint, Hello Fresh wanted to target a different sector of audience, showing people how easy it is to cook and eat fresh, with minimizing waste.


We asked our food bloggers/reviewers and advocates for healthy life to try Hellofresh in front of their audience on camera. Having a good relationship with their audience and a good name in the industry Strictly Dumpling, Outdoor Chef Life etc helped Hellofresh tap into a completely new audience enticing them into trying Hellofresh.

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