Looking at the success of our PUBG Mobile campaign, Tencent approached Delka with three new campaigns. We proposed a strategy to build a long-term relationship with the same influencers responsible for the great exposure received before.
The aim and objective of these campaigns had one thing in common, exposure. Based on the positive response received from Europe, Tencent was convinced the possibility of gaining the a higher engagement and reach throughout the continent. They decided to collaborate with the same influencers for three simultaneous campaigns.