Shortly after launching, Soundcore took the Asian market by storm. They aspired to do the same and increase sales in the Western market as well, specifically the US and Europe.
Our strategy was to show how easy-to-use, functional in everyday life, and aesthetically gorgeous these Soundcore earphones were. We also wanted to build trust about these products with the target audience, so we approached the most trusted influencers and content creators like Thomas Petrou, Tristen Paredes, 442oons etc, all creating content in different genres like lifestyle, music, and football. The influencers went on to promote the products on their channels in their unique ways, making them a part of their lifestyle, talking about them and showing how convenient they are. The campaigns received more than 7M views, letting Soundcore penetrate the American market.