Coca Cola - Olympics Of 2021 Tokyo
The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. They were the official partners of the Olympics 2021 held in Tokyo.
THE GOAL
Coca Cola x Olympics 2021 wanted to create hype amongst the younger generations and educate them about the Olympics
THE STRATEGY
JstuStudios members often compete among themselves on different self-made games like 'Who would survive in a tiny tree house'. We approached JstuStudios to collaborate with Coca Cola x Olympic 2021 and attract the younger generation, creating hype on social media. JstuStudios posted a video of their Olympics worthy moment and asked their audience to post their own Olympic worthy moments tagging Coca Cola x Olympics. This created an enthusiastic buzz around the Olympics amongst the Gen-Z audience, with many sending in their renditions.
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