Gigabyte For Aorus

Gigabyte is a Taiwanese company and is known for its motherboards. Earlier in 2015, they sold 4.8 million motherboards. Needless to say, they are one of the leading companies in the market for computer hardware.

1 Influencer 2 Videos24.8K+ Likes 1.2 M+ Reach


On launching their new computers that have customisable features, they came to Delka in the need to create a buzz and awareness around this new product.


Delka immediately thought of Sam Green, a well-known animator, illustrator and storyteller, and connected with him. Our strategy was to show that these brilliant graphics and heavy softwares, with even heavier rendering systems, can very easily and smoothly function on this laptop. We wanted to highlight the fact that the hardware can be modified as per the needs of the user too, among other things. Making an animation is an extremely tedious and time-consuming task, which Sam Green portrayed, in the campaign, can be done easily with the right software and hardware modifications. The campaign became very popular as it was released with a trailer of Sam Green’s upcoming episode of his animation. It got more than a million views and started the talk around these customisable computers.

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